Driving Trial To Drive Sales

2017-03-01T11:56:16-05:00Categories: grow, SandBlog, solve|Tags: , , , , , , |

Mocha Valencia Frappuccino, was the one of the new beverages in the summer of 2002 at Starbucks Coffee. I was the marketing manager in charge of the summer promotion. The beverage team described the taste profile like eating pieces of "chocolate [...]