March 2013

Does the Personality of a Brand Need to Be Reflective in All Marketing Activities?

2014-08-24T15:19:00+00:00 Categories: Crackerjack Marketer, SandBlog|Tags: , , , |

POINT: Paul Williams

A brand, doing its job well, shows personality in all it does, not just marketing.

The way they greet customers. The wording on their packaging. The way they answer the phone. All should show that personality.

Problems arise when brands do things that are not congruent with their perceived personality. (more…)