February 2013

January 2013

What are Key Components to Include in a Brand Style Guide?

2013-01-24T13:59:22+00:00 Categories: SandBlog|Tags: , , , , |

POINT: Paul Williams

There are two types of information that may be included in a Brand Style Guide. I’m going to refer to the entire package of tools as Brand Identity & Standards Guide. The first type of information has to do with the brand identity elements – logo, color scheme, font usage, etc… The second documents corporate guidelines – mission, values, etc…

Based on your company size, you may have some or all of these bits of formally documented. If your company is smaller, this information may only live in the brains of the founder and the person who does your design work. (more…)

Why is a Brand Style Guide Important?

2013-01-15T10:36:15+00:00 Categories: Crackerjack Marketer, SandBlog|Tags: , , |

POINT: John Moore

A Brand Style Guide is important for businesses of all sizes. It’s a must have when working with outside vendors and with departments inside a company to ensure everyone is using the company’s logo in a consistent and correct manner.

The size of your business will determine the level of detail needed in a Brand Style Guide. Small businesses need less detailed style guides while big businesses need more detailed style guides. (more…)