February 2013

What Matters Most to Consumers: Brand, Price, Convenience, or Something Else?

2013-02-25T17:59:16+00:00 Categories: SandBlog|Tags: , , , , |

POINT: John Moore

How someone feels about a business is important. The price someone pays for what they receive is also important. And how “easy” a business is to do business is important.

Brand, price, and convenience are all important to consumers. Combining all three of these aspects separates winning businesses from losing businesses. (more…)