May 2013

Do all Marketing Activities need a Strong Call to Action?

2013-05-14T09:05:20-04:00 Categories: Crackerjack Marketer, SandBlog|Tags: , |

POINT: Paul Williams

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Each of these is a call to action. We marketers put ’em everywhere.

The call to action is the punctuation at the end of our advertising message sentence.

Dear Customer, now that we have conveyed to you how great and valuable this product or service is… Here’s what to do to get it. (more…)