How to Be Different: “Dominant Selling Idea”

2017-03-01T11:57:24-05:00Categories: grow|Tags: , , , , |

In their book "Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea" Bill Schley and Carl Nichols Jr. share their idea of the dominant selling idea (DSI) and how to create a #1 brand. While you may be [...]