This article is the 5th in a series of 5 where John Moore and I, two former Starbucks marketers, offer recommended changes based upon Howard Schultz's email to the Starbucks leadership team. I have said for 20 years that our success is [...]
This is the 4th in a series of 5 posts where John Moore and I, two former Starbucks marketers, offer recommended changes based upon Howard Schultz's email to his leadership team. "The merchandise, more art than science, is far removed from [...]
John Moore and I, two former Starbucks marketers, are offering recommendations to Starbucks in response to chairman Howard Schultz’s email. from 2007. We are examining his third challenge to the team: Loss of Store Soul "Clearly we have had to streamline store [...]
John Moore and I, two former Starbucks marketers, are offering recommendations to Starbucks in response to chairman Howard Schultz’s 2007 email. We are examining the second challenge to the team: Loss of Coffee Aroma “I believe we overlooked the cause and the [...]
On 23 February 2007 an e-mail, from Starbucks Coffee chairman Howard Schultz to his senior leadership team, was leaked and posted on the internet. In the note, Howard outlined key issues leading to possible "commoditization of the Starbucks brand." This is [...]
Last week an e-mail, from Starbucks Coffee chairman Howard Schultz to his senior leadership team, was leaked and posted on the internet. In the note Howard outlines to his senior leadership team key issues leading to "commoditization of the brand." Howard's [...]
