Solving Starbucks Problems – 4. Lack of Merchandise Focus

2017-08-19T17:09:26-04:00Categories: SandBlog|Tags: , , |

This is the 4th in a series of 5 posts where John Moore and I, two former Starbucks marketers, offer recommended changes based upon Howard Schultz's email to his leadership team. "The merchandise, more art than science, is far removed from [...]