How Can a Marketer Design and Implement a Great In-Store Marketing Program when Operations Demand a Clutter-Free Store?

2013-08-14T10:26:25-04:00 Categories: Crackerjack Marketer, SandBlog|Tags: , , , , |

POINT: Paul Williams The secret to clutter-free in-store programs is discipline. The discipline to say No. As a marketer at Starbucks we were responsible for building in-store programs. Our first step was to take a look at the inventory of products [...]