Creative Problem Solving

Creative Problem Solving (CPS) Creative problem solving (CPS) is the strategic process to find answers to problems and ways to take advantage of opportunities. Key steps in the process include: identifying a problem, generating alternative solutions, and [...]

Creative Problem Solving

Make Your Plans Bulletproof

This week at work, bulletproof your ideas. If you've got a new idea, a plan, a program; find people you trust who can poke holes in it for you. Not someone who is going to agree with you, nor someone who [...]

Make Your Plans Bulletproof

7 Steps To Build Your Annual Plan Like A Pro

Whenever we get toward the end of the year, we start thinking about next year. The plans, programs, and activities will allow us to meet and exceed our goals. Here are our seven steps to build your annual plan like a [...]

7 Steps To Build Your Annual Plan Like A Pro

“How to Solve Problems” 1947-style

I recently discovered this 8th grade arithmetic book from 1947 on the bookshelves at my parents' house. It's got a great collection of images that match the mid-century art style of Idea Sandbox. In addition to the images, I found this [...]

“How to Solve Problems” 1947-style

12 Tips For Successful In-Store Events

No matter what you call them... your customers, clients, consumers or participants - they are all Guests when they visit your location. Being a great host to those visiting your location is no different from entertaining friends and neighbors at your [...]

12 Tips For Successful In-Store Events

How does the Price of a Product Affect the Marketing Plan for the Product?

POINT: John Moore The price of a product doesn’t necessarily affect its marketing plan. Objectives still need to be set. Strategies must be identified. Tactics need to be developed. Constraints (budget & timing) must be listed. None of that changes with [...]

How does the Price of a Product Affect the Marketing Plan for the Product?

A "Complete Sentence" Creates A Complete Strategy

To obtain the best results from our marketing plans, we need to make sure our approach is well-thought and complete. This is especially true of trending marketing tactics, (i.e., social media and discount coupon sites).

 We feel pressure to use these [...]

A "Complete Sentence" Creates A Complete Strategy

Seth Godin’s Five Step Plan For Everyone And Everything

Seth Godin posted these five steps on his blog today. As always with Seth, you can't get any cleaner or to the point than the way he puts it. Go, make something happen. Do work you're proud of. Treat people with [...]

Seth Godin’s Five Step Plan For Everyone And Everything
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