price

How does the Price of a Product Affect the Marketing Plan for the Product?

POINT: John Moore The price of a product doesn’t necessarily affect its marketing plan. Objectives still need to be set. Strategies must be identified. Tactics need to be developed. Constraints (budget & timing) must be listed. None of that changes with [...]

How does the Price of a Product Affect the Marketing Plan for the Product?

What Matters Most to Consumers: Brand, Price, Convenience, or Something Else?

POINT: John MooreHow someone feels about a business is important. The price someone pays for what they receive is also important. And how “easy” a business is to do business is important. Brand, price, and convenience are all important to consumers. [...]

What Matters Most to Consumers: Brand, Price, Convenience, or Something Else?
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