March 2011

Brainstorm Brief For Better Meetings

2017-08-21T17:05:13-04:00 Categories: create, Sand for Your Inbox, SandBlog, solve, think|Tags: , , , , , , , |

How would you like your brainstorm and strategy meetings to be more productive and efficient?

I got to thinking… we use a Creative Brief to provide background and clearly outline deliverables surrounding design projects… There should be a Brainstorm Brief to serve the same purpose for strategy and brainstorming meetings! So I created one.

The link below will let you download a Brainstorm Brief template. Use it as a pre-planner for your meetings. It will help you define the objectives, understand who to invite, identify what success looks like and how to measure it.

Brainstorm Brief
Brainstorm Brief Template

Give it a try. Let me know how it works for you. If you have additional elements to add, please let me know!

November 2009

How To Peel A Tomato: Using The Right Tool

2017-03-01T11:56:19-04:00 Categories: grow, SandBlog|Tags: |


Last week I prepared a recipe for an Italian dish that calls for fresh-peeled tomatoes. I have a vegetable peeler… nice and sharp with a rubber grip. I’ve used it for carrots, potatoes, zucchini, squash…

However, have you ever tried to peel a tomato?

No matter how careful and patient you are, the peeler hacks up the tomato.

Luckily I remembered my “how to peel tomatoes” lesson Chef Dad taught me: Blanching and Shocking.

If you put whole fresh tomatoes in a pot of boiling water for 15 to 30 seconds (blanching) followed by a pot of iced cold water for 15 to 30 seconds (shocking), the skins slip off with ease and leave the tomato perfectly whole.

This is how chefs do it. Blanching releases the skin, and shocking stops them from cooking.

Peeling tomatoes by hand can be done. It isn’t easy. It isn’t pretty. It takes a while. But, why would you? Blanching is a miracle compared to hand-peeling.

The marketing segue?

It is amazing how much better you can get the job done when you use the proper process and tools.