sampling

Is Sampling (or Demonstrations) the Best Way to Drive Trial of a New Product?

POINT: John Moore“Give, and you shall receive.” It’s an old and overused proverb. And for good reason… it works. The more kindness we give others, the more kindness we receive. The more knowledge we share with others, the more knowledge we [...]

Is Sampling (or Demonstrations) the Best Way to Drive Trial of a New Product?

Global Virtual Tasting Creates Chilean Wine Brand Ambassadors

Last Wednesday I participated in the Wines of Chile Blogger Tasting: A Chilean Terroir Master Class, a virtual tasting sponsored by Wines of Chile and organized by their agency, the thomas collective. This genius marketing event was a two hour virtual event [...]

Global Virtual Tasting Creates Chilean Wine Brand Ambassadors