POINT: Paul Williams Nice work, you’ve put together all of your core identity and branding information in one spot! Now what? Think of your Brand Style Guide tools as you would any on-going core program of your company. These are the [...]
POINT: John MooreA Brand Style Guide is essentially a internal communication compass. It provides guidance on how a business should communicate the Identity, Personality, and Authenticity of a brand. The rigidness to which a business should follow its communication compass depends [...]
POINT: Paul Williams There are two types of information that may be included in a Brand Style Guide. I’m going to refer to the entire package of tools as Brand Identity & Standards Guide. The first type of information has to [...]
POINT: John MooreA Brand Style Guide is important for businesses of all sizes. It’s a must have when working with outside vendors and with departments inside a company to ensure everyone is using the company’s logo in a consistent and correct [...]