April 2018

How To Use: “The Magic of Thinking Big”

2018-04-16T23:39:36-04:00 Categories: SandBlog|Tags: , , , |

The Magic Of Thinking Big by Dr. David Schwartz inspired me so much… I have to share parts of it with you.

The slides below include lessons found throughout the book. In short, the book teaches:

The size of your success is driven by the size of your thinking.

That’s a pretty powerful lesson. Dr. Schwartz offers (among other things) realistic advice to build confidence, think creatively, “think right” toward people, and how to take action.

As I mention in the presentation itself, this is easily one of my all-time favorite books…

How To Use The Magic Of Thinking Big
In Life’s Most Critical Situations

Finally, I invite you to can check out the book at Amazon, Amazon UK, or your local bookstore.

(Also check out this graphic I created with key takeaways from the book!)

August 2016

10-Point Presidential Formula For Success

2016-08-07T12:14:26-04:00 Categories: SandBlog|Tags: , , |

I didn’t know a lot about President Lyndon Johnson, but I’ve enjoyed learning about him via Wikipedia.

While reading the terrific book, The Magic Of Thinking Big, by Dr. Joseph Schwartz. In a section about “Thinking Right Toward People,” Dr. Schwartz featured the 10 Point Formula For Success created and followed by Lyndon Johnson. And now I share it with you…

10 Point Formula For Success

  1. Learn to remember names. Inefficiency at this point may indicate that your interest is not sufficiently outgoing.
  2. Be a comfortable person so there is no strain in being with you. Be an old-shoe, old-hat kind of individual.
  3. Acquire the quality of relaxed easy-going so that things do not ruffle you.
  4. Don’t be egotistical. Guard against the impression that you know it all.
  5. Cultivate the quality of being interesting so people will get something of value from their association with you.
  6. Study to get “scratchy” elements out of your personality, even those of which you may be unconscious.
  7. Sincerely attempt to heal, on an honest Christian basis, every misunderstanding you have had or now have. Drain off grievances.
  8. Practice liking people until you learn to do so genuinely.
  9. Never miss an opportunity to say a word of congratulation upon anyone’s achievement, or express sympathy in sorrow or disappointment.
  10. Give spiritual strength to people, and they will give genuine affection to you.

Magic_Of_Thinking_BigWhen I find something helpful in a book I underline it and fold over the page corner. These “dog ears” let me return to the good stuff in a book.

I’m pretty sure this book has the most dog ears than any other I’ve ever read. It was written in 1959 and – other than a few outdated salary and home price references – it is incredibly relevant today.

August 2015

How To Think Big At Work (And Life)

2015-08-12T15:48:09-04:00 Categories: SandBlog|Tags: , |

“Where success is concerned, people are not measured in feet and inches, or pounds, or college degrees, or family background; they are measured by the size of their thinking. How big we think, determines the size of our accomplishments.”


Great words of wisdom from David Schwartz and his book The Magic Of Thinking Big. Written 50 years ago, (even before the era that the American TV show Mad Men takes place), his words are as powerful now as I’m sure they were back then.

A concept which supports “big thinking” is asset-based thinking. Asset-based thinking (or ABT for short) is a term coined by Kathy Cramer and Hank Wasiak in their book Change The Way You See Everything: Through Asset-Based Thinking.

ABT is about focusing attention on:

  • Opportunities rather than problems.
  • Strengths more than weaknesses.
  • What can be done instead of what can’t.

Some dismiss this kind of talk as wishful thinking. The difference between wishful thinking and big thinking/ABT is that…

  1. it isn’t about making wishes (sorry, no Fairy Godmothers),
    it is truly believing it is possible and,
  2. you take ACTION on the thinking. It’s more than positive thinking, it is positive action.

Returning to Schwartz’s book, he offers examples of “phrases which create small, negative, depressing thoughts” as well as the same situation, but “discussed in a big, positive way.”

Phrases Which Create
Small, Negative Mind Images
Phrases Which Create
Big, Positive Mind Images
It’s no use, we’re whipped. We’re not whipped yet. Let’s keep trying. Here’s a new angle.
I was in that business once and failed. Never again. I went broke but it was my own fault. I’m going to try again.
I’ve tried but the product won’t sell. People don’t want it. So far I’ve not been able to sell this product. But I know it is good and I’m going to find the formula that will put it over.
The market is saturated. Imagine, 75 percent of the potential has already been sold out. Better get out. Imagine, 25 percent of the market is still not sold. Count me in. This looks big!
Their orders have been small.
Cut them off.
Their orders have been small. Let’s map out a plan for selling them more of their needs.
Five years is too long a time to spend before I’ll get into the top ranks in your company. Count me out. Five years is not really a long time. Just think, that leaves me 30 years to serve at a high level.
Competition has all the advantage. How do you expect me to sell against them? Competition is strong, there is no denying that, but no one ever has all the advantages. Let’s put our heads together and figure out a way to beat them at their own game.
Nobody will ever want that product. In its present form, it may not be saleable, but let’s consider some modifications.
Let’s wait until a recession comes along, then buy stocks. Let’s invest now. Bet on prosperity, not depression.
I’m too young (old) for the job. Being young (old) is a distinct advantage.
It won’t work, let me prove it.
The image: Dark, gloom, disappointment, grief, failure.
It will work, let me prove it.
The image: Bright, hope, success, fun, victory.


I’m sure a few of these small, negative ideas you have heard (or said) at one point or another.

There are two ways to view a situation or condition. Using phrases that produce big, positive mental images allows you to “see not just what is, but what can be.”

I believe you will create big accomplishments.