All Posts Tagged Tag: ‘4Ps’

Four Stages In The Vintage Creative Thought Process

When the German physiologist and physicist Hermann Helmholtz was seventy years old [in 1898], he was asked at his birthday party to analyze his thought processes. Later, Graham Wallas, in his [1926] book The Art of Thought, formulated Helmholtz’s ideas into the familiar four stages: preparation, incubation, inspiration, and verification. Preparation The preparation step consists of observing, listening, asking, reading, …

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