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Creative, Elegant Temporary Solutions To Problems

There is construction taking place at Schipol Airport in Amsterdam and a small leak has developed in the roof. They've put a plant in place to catch the leak. Not a mop bucket or 50-gallon trash can. You almost wouldn't notice [...]

Creative, Elegant Temporary Solutions To Problems

Cupful of QR Genius From Guinness

Some years ago, I enthusiastically reported on the optical illusion coasters created by BBDO New York for Guinness brand beer. They were a low-tech way to create conversation and engagement with the product. Here we are again with a product-activated higher-tech [...]

Cupful of QR Genius From Guinness
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