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How Connected Should Your PR Activities Be To Marketing Activities?

POINT: John Moore Public Relations plays a role in marketing efforts as it relates to awareness, influence, and credibility. Let’s be clear, for the most part, retail brands view Public Relations as Media Relations. Brands seek to use traditional media (print, television, radio) and non-traditional media (online news, blogs, social media) to generate brand awareness, influence brand consideration, and add …

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