I found these great brainstorming tips in the June 1957 issue of The Rotarian Magazine via Google Books. The original article was entitled: "Got A Problem? Brainstorm It!" by Lyman Judson. It is no surprise that what we read about in [...]
"Wow, the store looks great!" I told the barista. "Yeah, they spent all day yesterday cleaning," she said. "I hear the district manager and regional director are visiting. I wish we always kept it this clean! The order even came in [...]
Einstein once said, "imagination is better than knowledge." It is more important to see possibilities than to know the facts. Dan Roam, in his book Unfolding the Napkin, wrote: "Problems don't get solved by the smartest or the fastest or the [...]
When building your communications strategy - in trying to reach your customers and potential customers - it is critical to consider "where" these people are, and the best venue and vehicle with which to reach them. The following list includes over [...]
There is something seriously wrong with the way we rent meeting space. Does anyone else notice it? Problem No. 1 We don't care where we meet. Standard practice for an off-site meeting is to pick a city then ask the admin [...]
Print ads from July/August 2010, designed to build awareness of a media seminar hosted by MaxiMidia in Brazil. The tagline was: "Everything ages fast. Update." Designed by São Paulo ad agency Moma. I had to share this with you... They go [...]
Five secrets to make even stronger, meaningful connections with your Twitter followers. For each and every person who has chosen to follow you on Twitter: Read their profile. Follow and explore the link they provided in their bio. Send a personal [...]
If a marketing book with one writer's opinion is helpful - imagine a book by over 150 writers from around the world! Age of Conversation: It's To Get Busy is that book. As the official description states... ...This collaborative work investigates [...]
One of the benefits of living near the US Patent and Trademark Office (USPTO) is you get to bump into celebrities. For example, today - just outside our neighborhood Starbucks - we saw T. Markey! I wonder if he has a [...]
