This collection of LSM courses will help you further establish and grow your business. Enjoy!

Annual Strategic Marketing Plans to Create Long-Lasting Success

Become a marketing maestro by learning to use a rock-solid process that creates yearlong marketing plans.

Charity: The Best Kept Secret to Business Growth

Your go-to guide for giving to receive. You’ll learn how to match a group in need to your business culture and ensure the experience is personally and financially rewarding for you, your business, and the charity.

Design Marketing & Communication Plans That Surpass Business Goals

Learn to follow the proven path to business growth and profits by mapping out a targeted marketing plan that hits the mark and delivers your message with style.

Drive Return Customer Visits Through Reward & Loyalty Programs

How to do the things that keep customers coming back to you again and again – and reward them for their loyalty.

Energize Your Workforce With A Vibrant Company Culture

Learn how to foster meaningful connections between your employees and your company. You’ll get happy, productive, loyal workers who pass the joy on to your customers (and profit to your bottom line).

Explore Your Business Neighborhood to Find Great Ideas

Go undercover to uncover great business ideas. This neighborhood store tour guide will help you map out a plan to visit stores in your area, with an eye toward making their best practices your next practices.

Grow Sales By Making Your Location a Can’t-Miss Destination

Create programming and special events that make you worth going out of the way for. Create programs and special events that encourage customers to visit more often and to buy more with each visit.

Holiday Profits Wrapped With A Bow: Holiday & Black Friday Promotion Planning

Make it a GREEN holiday season every year with these best practices for capitalizing on all that jolly-giving from Black Friday to New Year’s!

Knowledge Is Power: Using Facts & Trends To Drive Your Business

Learn how to find facts rather than assumptions to understand your customers, competitors, market, and industry.

Proven New Store Openings That WOW!

Master the proven strategies and activities to create a buzz, get customers through the doors, and generate cash flow from opening day.

Providing Top-Notch Customer Experiences

Products and services are only part of the game. This guide shows you how to design and deliver customer experiences that no competitors can match.

Sample & Demonstrate Your Way To Higher Sales

Dazzle customers through engaging sampling and demo activities. These tips, tricks, and techniques are certain to drive interest and boost sales.

Social Media Insights That Get Results

Follow these social media fundamentals to create enthusiastic fans who will buy your products and eagerly spread the word online about what makes your business special.

Sparking Word-of-Mouth from Customers To Boost Your Bottom Line

With these smart tools, you will turn your best customers into superfans who are quick to recommend your business to their friends. These evangelical customers will serve as a potent marketing force for your business.

Step-by-Step Plan: Killer Marketing & Sales Strategy

Everything you need to craft and focus a strategy that delivers traffic and maximizes sales at every level.

Strategic Staffing: Great Employees Make a Business Great

To create and maintain a happy, helpful workforce, it’s vital to use these step-by-step insights to find, interview, evaluate, and hire great employees.

The Insider’s Guide To Marketing Promotions That SELL, SELL, and SELL

Follow these proven ways to increase sales by designing and delivering dynamic promotions that hit the sweet spot of your customers’ wants, needs, and desires.