Become a marketing maestro by learning to use a rock solid process that creates yearlong marketing plans.

Course Information

Annual Planning

Introduction

Overview of the Annual Planning process.
Where We Are

Understand our current situation.
Better, Worse, or Same

Comparing where we’ve been with where we are.
Where We Need To Go

Identifying our goals and plans.
A Few More Customers, A Few More Cents

A look how just a few more customers spending just a little bit more can really add up.
How We Will Get There

Introduction to ways to meet or exceed our goals – reach our destination.
Lever: Drive Traffic & Increase Frequency

Get customers to come into your store more often and for new, different reasons.
Lever: Increase Average Spend

Focus on getting customers to spend a little more when they visit.
Lever: Increase Customer Base

Use your marketing outreach and word of mouth tools to reach more of the same type customers.
Lever: Increase Prices

The effect of increasing prices to meet your goals.
Lever: Reduce Costs

Looking for ways to spend smarter.
Planning: Annual Planning Calendar

Annual Planning Calendar Tool
Planning: Fewer, Bigger, Better

How to narrow your ideas to select the best.
Be Ready Inside Before Talking Outside

Be sure your team has learned about your key programs.
Summary & Conclusion

Top 5 Key Lessons for Successful Annual Planning