POINT: Paul Williams A logo serves as a visual shortcut for your company and brand. In the olden days – before common people could read – shop keepers hung icons outside their storefronts. A shoe was a cobbler. The butcher had [...]
POINT: John MooreThe surest way a brand will form emotional connections with customers is through its unique personality. It’s also the surest (and strongest) way for us to form emotional connections with people. Think about your close circle of friends. Each [...]
Innovation isn't something you do; it is something that happens - a result. To be "innovative", you have to focus on the things that create that result, not the result itself. We can't directly control what is considered innovative no more [...]
POINT: Paul Williams A unique selling proposition or unique selling point, or USP can be described as “what you would advertise that would make customers switch brands.” You’ll also see or hear POD – point of difference, and UPB – unique [...]
Flowers are one of the most important elements in a wedding. With less than five months until my big day, I've been scrambling to book the last remaining vendors on my list. After receiving recommendations from friends and review sites online, I [...]
John St., an advertising agency out of Canada, has a new service: Buyral. The tool that guarantees your video to go viral. With Buyral you don't have to hope for thousands of views, it can guarantee millions. When it comes to [...]
This Election Day, the Washington, DC area yoga community is offering complimentary yoga classes all day long...50 studios across DC, Virginia and Maryland all with free classes. The headline on local signage reads..."on a day of great divide, yoga unites. Election [...]
Last Wednesday I participated in the Wines of Chile Blogger Tasting: A Chilean Terroir Master Class, a virtual tasting sponsored by Wines of Chile and organized by their agency, the thomas collective. This genius marketing event was a two hour virtual event [...]
To obtain the best results from our marketing plans, we need to make sure our approach is well-thought and complete. This is especially true of trending marketing tactics, (i.e., social media and discount coupon sites). We feel pressure to use these [...]
by Shannon Jones This weekend I was reminded of the power of a simple, inexpensive and easy marketing tool … the t-shirt. At last month's Wine Bloggers Conference in Oregon, we visited Willamette Valley Vineyards. Willamette is the name of Oregon's [...]