I hope your week is off to a great start. I thought you might like to read two recent interviews featuring Idea Sandbox and our approach to creativity and problem solving. They were conducted just a few weeks ago. I hope [...]
The three secrets to being more innovative and hosting better meetings are to... involve the right PEOPLE, choose and use the right PROCESS, and hold your meeting in the right PLACE. 99% of the time, hosting your meeting at your offices [...]
Here's a complete rip-off of today's post from Seth Godin. Great to have Seth playing in my sandbox. This is a special sort of get together, similar to the meeting where you organize people to figure out the best way to [...]
When business isn't running as we'd like, it is easy to become fixated on end results. "If we could just drive sales...." "If we could just get more traffic..." While these results are important, what we really need is the how. [...]
When creating a marketing offer, you've got to make sure they are as meaningful to your customer as they are for your business. Today, my old* dentist sent the following automated email. As we near the end of 2011, I wanted [...]
Some years ago, I enthusiastically reported on the optical illusion coasters created by BBDO New York for Guinness brand beer. They were a low-tech way to create conversation and engagement with the product. Here we are again with a product-activated higher-tech [...]
Lewis, the child inventor, waited while his invention warmed up. It was a peanut butter and jelly dispenser, designed to portion evenly onto bread. The switch clicked ON, followed by a hiss of compressed air. At first, it didn't seem like [...]
You’re in your neighborhood bookstore looking for a title about "social media." Do you immediately buy the first book you see, on the first shelf of the business section? Probably not. You visit a new restaurant for a tasty dinner, do [...]
One of the characteristics of a great leader–no matter whether that leader is a person, a brand, or a company–is the ability to stay "tuned-in" to the needs of their audience. Is your audience still with you? Do they get where [...]
