POINT: Paul Williams A brand, doing its job well, shows personality in all it does, not just marketing. The way they greet customers. The wording on their packaging. The way they answer the phone. All should show that personality. Problems arise [...]
When building your communications strategy - in trying to reach your customers and potential customers - it is critical to consider "where" these people are, and the best venue and vehicle with which to reach them. The following list includes over [...]
I invite you to visit the Marketing Profs Daily Fix blog today, where I posted an article about a brilliant Amsterdam-based ad campaign for Mini Cooper cars. The ad was created locally by UbachsWisbrun/JWT. In the article, I also share what [...]
