brand building

5 Great WordPress Theme Sites For Your Website

Gone are the days where you have to pay a designer each time you wish to update your website. And, Wordpress (the free content management system) is so easy to use with easy to install themes... you may not need a [...]

5 Great WordPress Theme Sites For Your Website

How Would You Describe Brand Personality?

POINT: John MooreThe surest way a brand will form emotional connections with customers is through its unique personality. It’s also the surest (and strongest) way for us to form emotional connections with people. Think about your close circle of friends. Each [...]

How Would You Describe Brand Personality?

Global Virtual Tasting Creates Chilean Wine Brand Ambassadors

Last Wednesday I participated in the Wines of Chile Blogger Tasting: A Chilean Terroir Master Class, a virtual tasting sponsored by Wines of Chile and organized by their agency, the thomas collective. This genius marketing event was a two hour virtual event [...]

Global Virtual Tasting Creates Chilean Wine Brand Ambassadors

The Marketing Power of a Simple T-Shirt

by Shannon Jones This weekend I was reminded of the power of a simple, inexpensive and easy marketing tool … the t-shirt. At last month's Wine Bloggers Conference in Oregon, we visited Willamette Valley Vineyards. Willamette is the name of Oregon's [...]

The Marketing Power of a Simple T-Shirt

Balancing Unity And Variety:
Branding Lesson From Classical Music

Unity promotes cohesiveness. Variety creates interest. A business lesson taken from classical music. Ultimately, all composition comes down to a balance between unity and variety. Too much unity, too much of the same thing, leads to boredom. But, too much variety [...]

Balancing Unity And Variety:
Branding Lesson From Classical Music

Chris Gash, Talented Illustrator Of Idea Sandbox Site – Part 2 of 2

This is Part 2 of a 2-Part article about illustrator, Chris Gash. (ChrisGash.com) Part 1 posted yesterday. Chris is one of the talented people who helped me re-design the Idea Sandbox website. Chris was kind enough to answer some questions about [...]

Chris Gash, Talented Illustrator Of Idea Sandbox Site – Part 2 of 2

Chris Gash, Talented Illustrator Of Idea Sandbox Site – Part 1 of 2

This is Part 1 of a 2-Part article about illustrator, Chris Gash (ChrisGash.com). He is one of the talented people who helped me re-design the Idea Sandbox websites. Chris created the cool images that appear in the "starbursts" in the headers [...]

Chris Gash, Talented Illustrator Of Idea Sandbox Site – Part 1 of 2
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