What Role Do Promotions Play in Effective Marketing?
POINT: John MooreAbsolutely everything. For marketing to be effective, that is making the cash register ring, a business must promote its products and services. […]
Does the Personality of a Brand Need to Be Reflective in All Marketing Activities?
POINT: Paul Williams A brand, doing its job well, shows personality in all it does, not just marketing. The way they greet customers. The wording on their packaging. The way they answer the phone. All should show that personality. Problems arise [...]
5 Great WordPress Theme Sites For Your Website
Gone are the days where you have to pay a designer each time you wish to update your website. And, Wordpress (the free content management system) is so easy to use with easy to install themes... you may not need a [...]
Are Logos Important?
POINT: Paul Williams A logo serves as a visual shortcut for your company and brand. In the olden days – before common people could read – shop keepers hung icons outside their storefronts. A shoe was a cobbler. The butcher had [...]
How Would You Describe Brand Personality?
POINT: John MooreThe surest way a brand will form emotional connections with customers is through its unique personality. It’s also the surest (and strongest) way for us to form emotional connections with people. Think about your close circle of friends. Each [...]
Global Virtual Tasting Creates Chilean Wine Brand Ambassadors
Last Wednesday I participated in the Wines of Chile Blogger Tasting: A Chilean Terroir Master Class, a virtual tasting sponsored by Wines of Chile and organized by their agency, the thomas collective. This genius marketing event was a two hour virtual event [...]
The Marketing Power of a Simple T-Shirt
by Shannon Jones This weekend I was reminded of the power of a simple, inexpensive and easy marketing tool … the t-shirt. At last month's Wine Bloggers Conference in Oregon, we visited Willamette Valley Vineyards. Willamette is the name of Oregon's [...]
Balancing Unity And Variety:
Branding Lesson From Classical Music
Unity promotes cohesiveness. Variety creates interest. A business lesson taken from classical music. Ultimately, all composition comes down to a balance between unity and variety. Too much unity, too much of the same thing, leads to boredom. But, too much variety [...]
Branding Lesson From Classical Music
Chris Gash, Talented Illustrator Of Idea Sandbox Site – Part 2 of 2
This is Part 2 of a 2-Part article about illustrator, Chris Gash. (ChrisGash.com) Part 1 posted yesterday. Chris is one of the talented people who helped me re-design the Idea Sandbox website. Chris was kind enough to answer some questions about [...]
Chris Gash, Talented Illustrator Of Idea Sandbox Site – Part 1 of 2
This is Part 1 of a 2-Part article about illustrator, Chris Gash (ChrisGash.com). He is one of the talented people who helped me re-design the Idea Sandbox websites. Chris created the cool images that appear in the "starbursts" in the headers [...]