I snapped this a couple of weeks ago while shopping in Washington DC... L.L.Bean has it right. They're not offering unusual discounts, slashing prices, cutting quality or any non-sense. As Chris McCormick the CEO says... they've never played games with their [...]
As the jingle sings... "Hold the pickle, hold the lettuce, special orders don't upset us..." I hope this rings true with the agency behind the Burger King Veg City tray artwork I wrote about yesterday. I've just sent an e-mail to [...]
There's a neat looking video game called SPORE due out this summer (7 Sept) by game designer Will Wright. It's a simulation game - sort of like the Sims or SimCity... But the level of game play and user customization goes [...]
According to Harvard Business Review, the strategic sweet spot of a company is "where it meets customer's needs in a way that rivals can't, given the context in which it competes." It is where your company's capabilities match customer needs in [...]
Despite not being able to read the names of these products, I'll bet you can identify both brands of beverages on this table. On a recent trip to Egypt, I was served products with packaging in the local language - Arabic. [...]