creative problem solving

Experiential Marketing: 100 Years Ago

In the late 1800s, in a time when lack of clean water and sanitation was causing epidemics, a local chemical maker in Vienna, Austria needed a publicity stunt to let the public know how well his products worked. He purchased two [...]

Experiential Marketing: 100 Years Ago

Figure It Out: Creative Problem Solving

"Figure It Out" is the first stage of the Idea Sandbox Creative Problem Solving process. The key steps of figuring something out include... The links will take you more information on the Idea Sandbox Wiki Staying Informed - monitoring trends, benchmarking, [...]

Figure It Out: Creative Problem Solving

The Imaginary Board of Directors

A best practice for creative problem solving is to form an Imaginary Board Of Directors. The Imaginary Board of Directors is a "...fantasy board of powerhouse business leaders and innovators who will assist you in overcoming your business challenges." (from Thinkertoys) [...]

The Imaginary Board of Directors
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