POINT: John MooreTo me, a “brand promise” is what customers expect to experience with a business. Anytime a business delivers something different, it breaks its “brand promise” with customers. […]
Imagineer Jargon: "Weenie"The Imagineer Term Weenie - Walt Disney's playful term for a visual element that could be used to draw people into and around a space. According to Disney Imagineers, a weenie is big enough to be seen from a [...]
The Imagineers at The Disney Company, the folks who dream-up theme parks and make them a reality, have created their own terms that allow quick understanding. The Imagineer TermsBerm - A raised earthen barrier, typically heavily landscaped, which serves to prevent [...]
The Imagineers at Disney have created their own terms that allow quick understanding. Last month I introduced you to the word "plussing" - here's another in the Imagineer Jargon series... The Imagineer TermBGM (Background Music) - The musical selections that fill [...]
Imagineers at The Disney Company have their own language. Like most jargon, these words provide a shortcut... often communicating something elaborate in just a word or two. The book "The Imagineering Field Guide to the Magic Kingdom" offers an 'Imagineer's-Eye' tour [...]