How Marketing Affects Pricing
POINT: Paul Williams In many organizations, we marketers don’t play a role in setting pricing. That is determined by the product, sales, or finance teams. […]
“Converge” Virtual Book Tour Concludes Today!
Today's the final day of the virtual book tour for Converge: Transforming Business at the Intersection of Marketing and Technology by Bob Lord and Ray Velez. On Monday... Ray Velez expanded upon the major themes from the book over at Scott [...]
How Can a Marketer Implement an In-Store Program when Operations Demand a Clutter-Free Store?
POINT: Paul Williams The secret to clutter-free in-store programs is discipline. The discipline to say No. As a marketer at Starbucks we were responsible for building in-store programs. Our first step was to take a look at the inventory of products [...]
What Role Do Promotions Play in Effective Marketing?
POINT: John MooreAbsolutely everything. For marketing to be effective, that is making the cash register ring, a business must promote its products and services. […]
Do all Marketing Activities need a Strong Call to Action?
POINT: Paul Williams Call now! Click now to sign-up! Subscribe today! Each of these is a call to action. We marketers put ’em everywhere. The call to action is the punctuation at the end of our advertising message sentence. Dear Customer, [...]
Are Logos Important?
POINT: Paul Williams A logo serves as a visual shortcut for your company and brand. In the olden days – before common people could read – shop keepers hung icons outside their storefronts. A shoe was a cobbler. The butcher had [...]
50 Eye-Opening Lectures for the Marketing Mind: By Online Colleges
Online Colleges, a site promoting web-based colleges, fished the interwebs and compiled a page of 50 Eye-Opening Lectures for the Marketing Mind - lectures and presentations for marketers with topics ranging from Economics, Business, Marketing, Advertising, Technology, and Psychology and Sociology. [...]