How Can a Marketer Design and Implement a Great In-Store Marketing Program when Operations Demand a Clutter-Free Store?
POINT: Paul Williams The secret to clutter-free in-store programs is discipline. The discipline to say No. As a marketer at Starbucks we were responsible for building in-store programs. Our first step was to take a look at the inventory of products [...]
POINT: John MooreAbsolutely everything. For marketing to be effective, that is making the cash register ring, a business must promote its products and services. […]
POINT: Paul Williams Call now! Click now to sign-up! Subscribe today! Each of these is a call to action. We marketers put ’em everywhere. The call to action is the punctuation at the end of our advertising message sentence. Dear Customer, [...]
Online Colleges, a site promoting web-based colleges, fished the interwebs and compiled a page of 50 Eye-Opening Lectures for the Marketing Mind - lectures and presentations for marketers with topics ranging from Economics, Business, Marketing, Advertising, Technology, and Psychology and Sociology. [...]