Gain Out-Of-This-World Marketing Advice From Galaxy Coffee

2017-03-01T11:56:10-04:00 Categories: grow, think|Tags: , , , , , , |

John Moore, the marketing medic at Brand Autopsy, has written another book that offers succinct marketing and branding advice inspired by working at Starbucks Coffee Company. It is called: Tough Love: Scripting the Drive, Drama, and Decline Of Galaxy Coffee." Although... [...]

Seattle’s Best Coffee Announces Cart, But Where’s The Horse?

2010-05-14T17:39:24-04:00 Categories: SandBlog|Tags: , , , , , , , , |

On Wednesday May 12th, Seattle's Best Coffee, announced the beginning of their "brand transformation" with a new logo that (as they put it) matches their "optimist outlook and simplified approach to great coffee experiences." Over the next months and years, they [...]