Starbucks Coffee

Begin At The End, For Better Strategy

One of the best starting points for a strategy session is at the end of it. Starting by clearly expressing what the end results should be, serves as a clear target for participants to aim for. I'm talking about more than [...]

Begin At The End, For Better Strategy

275 Most Common Marketing And Communication Venues And Vehicles

When building your communications strategy - in trying to reach your customers and potential customers - it is critical to consider "where" these people are, and the best venue and vehicle with which to reach them. The following list includes over [...]

275 Most Common Marketing And Communication Venues And Vehicles

Nothing Worse Than The Wrong Problem Solved Properly

"There's nothing worse than bad coffee brewed properly." That's a quote by Tim Kern. He was a coffee guru at Starbucks Coffee. A long-time employee who was caught a the lay-off sweep a couple of years ago. The artwork is from [...]

Nothing Worse Than The Wrong Problem Solved Properly

Is Your Service Language Calibrated?

“How do we define service at this company?” If you were to send that question in an e-mail to the person responsible for operations, the person responsible for hiring, the person responsible for marketing, the person responsible for sales, the head [...]

Is Your Service Language Calibrated?

Gain Out-Of-This-World Marketing Advice From Galaxy Coffee

John Moore, the marketing medic at Brand Autopsy, has written another book that offers succinct marketing and branding advice inspired by working at Starbucks Coffee Company. It is called: Tough Love: Scripting the Drive, Drama, and Decline Of Galaxy Coffee." Although... [...]

Gain Out-Of-This-World Marketing Advice From Galaxy Coffee

Starbucks Continues Pursuit For Quality Coffee Products

Starbucks is trying to repeat what brought them initial success as a company - taking a low quality product and offering a higher quality alternative. They started with brewing rich, bold coffee and introduced North America to European latte and cappuccino [...]

Starbucks Continues Pursuit For Quality Coffee Products

Imitation Isn’t Always Flattering

While they say "imitation is the sincerest form of flattery" - a poor imitation isn't much of a compliment. Pictured below is a StarBox Coffe shop in Tirana, Albania, sent to me by my friend Jasper. Here is a shot I [...]

Imitation Isn’t Always Flattering

Forget The Shark, Starbucks Jumps The Whale

Starbucks Coffee Company on Monday the 17th of May in the year 2010 has "jumped the whale."* Starbucks announced today they will start offering Starbucks Natural Fusions, flavored coffee beans in grocery stores. For those of you who remember when Starbucks [...]

Forget The Shark, Starbucks Jumps The Whale
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