Gone are the days where you have to pay a designer each time you wish to update your website. And, Wordpress (the free content management system) is so easy to use with easy to install themes... you may not need a [...]
POINT: John MooreHow someone feels about a business is important. The price someone pays for what they receive is also important. And how “easy” a business is to do business is important. Brand, price, and convenience are all important to consumers. [...]
POINT: Paul Williams Nice work, you’ve put together all of your core identity and branding information in one spot! Now what? Think of your Brand Style Guide tools as you would any on-going core program of your company. These are the [...]
POINT: John MooreA Brand Style Guide is essentially a internal communication compass. It provides guidance on how a business should communicate the Identity, Personality, and Authenticity of a brand. The rigidness to which a business should follow its communication compass depends [...]
What do you do when you need the advice a professional marketer offers, but can't afford professional marketer prices? We know how you feel... Your sales floor could be busier. Your dining room isn't full. You know you need marketing activities to [...]
This cartoon by amazing marketing cartoonist Tom Fishburne and my headline - a quote from Jason Fox @LeeClowsBeard sums up why many companies are failing at innovation. It is amazing to see the solutions teams think-up in brainstorming/strategy sessions. The team [...]
I saw this ad today on Facebook, for Starbucks Blonde Roast Coffee. *sigh* In addition to being awkward to order: "I'd like a tall blonde with whip, please."It isn't helping Starbucks be remarkable, or stand out... It is causing them to [...]
POINT: Paul Williams There are two types of information that may be included in a Brand Style Guide. I’m going to refer to the entire package of tools as Brand Identity & Standards Guide. The first type of information has to [...]
POINT: John MooreA Brand Style Guide is important for businesses of all sizes. It’s a must have when working with outside vendors and with departments inside a company to ensure everyone is using the company’s logo in a consistent and correct [...]
POINT: Paul Williams Yes. And brands with big budgets can fail. But what’s considered large, anyhow? Dunkin’ Donuts will spend more to launch a single product than what Starbucks allocates for their total annual marketing budget. Large is in the eye [...]