CrackerJack Marketers, John Moore and I, will be sharing secrets, tips, and techniques we've learned as retail marketers in creating the most effective marketing plans. Crafting a CrackerJack marketing plan isn’t easy. Your boss wants a plan that’s going to meet [...]
When the German physiologist and physicist Hermann Helmholtz was seventy years old [in 1898], he was asked at his birthday party to analyze his thought processes. Later, Graham Wallas, in his [1926] book The Art of Thought, formulated Helmholtz's ideas into [...]
Day in-and-out we spend a good amount of our time coming up with creative ideas, solving problems, and making decisions. With focus, concentration, and inspiration, we are better and faster at these applied thinking skills. Your boss just let you know [...]
How many brainstorming sessions, filled with potentially brilliant ideas, have ended up as rolled up flip charts under someone's desk? Taking ideas to the next step post-brainstorming can be a challenge. When I get near the end of the brainstorming process, [...]
Instead of trying to sell you something with a QR code... I thought I'd use one to offer value. So, this QR offers tips for being more creative. We're seeing QR Codes everywhere. While I try to test new technology when [...]
Google has just published "Think Quarterly" and the Q3'11 is their Innovation Issue. As the cover welcome note states... ...We've curated big ideas from heads of industry, leading experts and our homegrown visionaries -- all to help guide your own thinking. [...]
Mom sent me this text message this morning... Paulie! The entire country needs your services! Our President called for a 'brainstorming session' regarding the budget crisis. Can you give him a call? Mom By ignoring Mom's request, wouldn't I be breaking [...]
At times, has your company or team ever felt lost at sea? I recently built an exercise for a company that was ready to grow... and while they had goals in mind - a destination - they weren't sure where they [...]
I recently read a blog article that all but declared brainstorming broken and worthless. And, in the comments that followed, a few people disagreed... a few people agreed. One of the comments even explained 'fifty years of research shows brainstorming kills [...]
Leonard Stern, the inventor of the "World's Greatest Word Game" Mad Libs, passed away in June of 2011 at the age of 88. In his honor, I've created a "Better Brainstorming" Mad Lib. Mad Libs - as a creativity tool - [...]
