Not too long ago... In a business galaxy not too far away... John Moore and I were retail marketing managers at Starbucks Coffee. Our hands were always dirty, working in the trenches designing and implementing marketing programs to acquire new [...]
Meetings. We have too many of them. Many Most aren't productive. They are a necessary evil. But they don't necessarily have to be evil... There are all sorts of strategies when hosting meetings. If you keep them small, you'll encounter less [...]
Our current options for great places to hold meetings are minute compared to the number of important out-of-office meetings we conduct. While there are a handful of creatively crafted locations in the United States, our overwhelming options are hotel meeting rooms [...]
How would you like your brainstorm and strategy meetings to be more productive and efficient? I got to thinking... we use a Creative Brief to provide background and clearly outline deliverables surrounding design projects... There should be a Brainstorm Brief to [...]
Why haven't you hired Idea Sandbox to work with you yet? I'm assuming either...(a)You have a crack team of brainstormers and strategists in-house, and therefore don't need to hire me. (b)You desperately want to hire me, but your office currently has [...]
Happy Birthday Jules Verne! Thank goodness Jules pursued his passion for writing instead of law (for which he attended university). And, had a good publisher friend in Pierre-Jules Hetzel - who helped improve Verne's writing. My impressions of Jules Verne have [...]
The most up to date list of locations can be found on the Places page within Brainstorming Tools section. You have to love when someone "makes your case" - that is - says or supports something you believe in as well. [...]
In my last article, I wrote about the importance of thinking through the details of company projects and programs. As a leader, maybe you won't won't be the one getting your hands dirty in the details, but you have to at [...]
