Starbucks Has Nothing To Lose – Freakin’ Go For It!

As of this moment, Starbucks stock is trading at $8.65. That's pretty low considering they were over $40 around 18-months ago. One of the challenges Starbucks has faced in recent years has been growth pressure from Wall Street. There were times [...]

Starbucks Has Nothing To Lose – Freakin’ Go For It!

Serious Play: The Link Between Creativity & Play

I think you'll enjoy the below video. It's a presentation by Tim Brown, the CEO of Ideo (the innovation and design firm) talking about the importance of play leading to creativity. He spoke in May '08 at the Art Center Design [...]

Serious Play: The Link Between Creativity & Play

Starbucks Red Cup – Create Customer Excitement With Traditions

Yesterday was the launch of the International Starbucks Christmas promotion. Tuesday the stores looked like... well... a typical Starbucks location. Wednesday, the stores were refreshed and re-merchandised... dressed for Christmas. And the traditional Christmas Red Cups are back. In Paris this [...]

Starbucks Red Cup – Create Customer Excitement With Traditions

Don’t Make Your Customers Think

When was the last time you walked through your business, store, location, or website with the perspective of a customer? I'm not talking about looking for dirty spots on the floor or burned-out lightbulbs. I'm talking about walking thru with the [...]

Don’t Make Your Customers Think

Be Part Of The Solution: Vote

I often write in this space about problem solving techniques. I plan to do so today as well, but with a different spin. When organizing a brainstorm or problem solving session, I always recommend taking great care when selecting the team [...]

Be Part Of The Solution: Vote

Rub-A-Dub-Dub, Don’t Lose Ideas In The Tub

Great ideas can strike at the most inopportune times. For me, many ideas hit me when I'm in the shower. Back in April I shared that I purchased a dive slate to capture ideas while lathering. A dive slate is a [...]

Rub-A-Dub-Dub, Don’t Lose Ideas In The Tub

Get In On The “Conversation”

The Age of Conversation, that is... I'm excited to share with you that The Age of Conversation: Why Don't They Get It - the new marketing book written by 237 writers, marketers, and business people (including me) from 15 countries - [...]

Get In On The “Conversation”

Create What You Need vs. Grow What You Have

Originally featured as post on the MarketingProfs Daily Fix site. When times are bad the future is uncertain. But, quite honestly, when times are good the future is *just* as uncertain. The only way to predict the future is to create [...]

Create What You Need vs. Grow What You Have

Idea Sandbox: Supporting Mid-Sized, Fast Growing Businesses

Grow Your Business (1) of (2) Announcements It's been sorta quite in the Sandbox lately. I've been working behind-the-scenes to make what I do more targeted, and more meaningful for you. Just as I recommend to clients, it is important to [...]

Idea Sandbox: Supporting Mid-Sized, Fast Growing Businesses
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