Everything you need to craft and focus a strategy that delivers traffic and maximizes sales at every level.

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Step-By-Step Sales Plan Building Lessons

Step-By-Step Introduction

Welcome to the guide!
What Is Local Marketing?

Background on “local marketing.”
How To Do Local Marketing

Overview of the key steps of local marketing.
Gather The Facts: Overview

Gather the Facts, introduction.
Know Your Trade Area

Key first step, understanding your trade area.
Community Assessment

Key first step, understanding your trade area.
Putting It All Together

Making sense of your fact gathering.
Build Your Plan: Overview

Introduction to Building Your Plan
Prioritize Goals

How to put first things first.
Time To Be S.M.A.R.T

How to put first things first.
Where Will You Focus? Key Strategies

How to put first things first.
Writing Your Plan

How to put first things first.
Creating Project Plans

Project Plans, detail your marketing activity.
Putting Your Plans Into Action

You’ve planned your work… now work the plan.
Track, Measure, Share

Be sure to track, measure and share what you’re implementing.
Share The News

Let others know what you’ve got going on.
Step-By-Step Conclusion

Closing thoughts for Step-By-Step Course