It is an ultimate convenience that you can pre-order Starbucks from your phone. Tap your order into your phone, walk in and pick up your beverage. It is paid for and you skip the line. To some operators, I’ll bet this [...]
A sponsored link from Starbucks Frappuccino appeared in my Facebook feed this morning. It announces a new Frappuccino flavor, S'mores. I won't debate the choice of flavor. I understand the challenge the Starbucks beverage team has, trying to comp their numbers year over [...]
Dear Starbucks, You know I love you. We've had loads of great times together. We've learned a lot and helped each other out in good and bad times. As a friend, I have to be honest with you. I know you [...]
POINT: Paul Williams The secret to clutter-free in-store programs is discipline. The discipline to say No. As a marketer at Starbucks we were responsible for building in-store programs. Our first step was to take a look at the inventory of products [...]
POINT: John MooreTo me, a “brand promise” is what customers expect to experience with a business. Anytime a business delivers something different, it breaks its “brand promise” with customers. […]
I saw this ad today on Facebook, for Starbucks Blonde Roast Coffee. *sigh* In addition to being awkward to order: "I'd like a tall blonde with whip, please."It isn't helping Starbucks be remarkable, or stand out... It is causing them to [...]
Starbucks Coffee Company on Monday the 17th of May in the year 2010 has "jumped the whale."* Starbucks announced today they will start offering Starbucks Natural Fusions, flavored coffee beans in grocery stores. For those of you who remember when Starbucks [...]
Taking your business from good → to great → to remarkable can seem a daunting task. But, it may be easier than you think. The bad news from a customer perspective is that companies aren't doing the basics properly, let alone [...]
Mocha Valencia Frappuccino, was the one of the new beverages in the summer of 2002 at Starbucks Coffee. I was the marketing manager in charge of the summer promotion. The beverage team described the taste profile like eating pieces of "chocolate [...]
This past weekend I visited Disneyland Paris. [Fig. 1 - Sleeping Beauty Castle]In addition to themepark attractions and constant entertainment while browsing the merchandise/souvenir stores... among the mugs, hats, and shirts I came across the display pictured below... [Fig. [...]