Starbucks FINALLY To Start Telling Its Story

2017-03-01T11:56:30-04:00 Categories: grow, SandBlog|Tags: |

Starbucks Coffee Company's CMO, Terry Davenport, provided a preview of their new long-term brand campaign on their Ideas In Action blog. Terry declares that Starbucks is finally going to start telling its story. (1) I hope so. (2) I hope it [...]

Starbucks/Apple iTunes Music Free For All

2007-10-26T09:27:39-04:00 Categories: SandBlog|Tags: , |

While visiting Seattle last week, I was able to experience the Starbucks | Apple iTunes Song of the Day promotion. I mentioned this a few weeks ago when blogging about Apple's announcement of the iPod Touch. To build awareness and trial [...]