It is an ultimate convenience that you can pre-order Starbucks from your phone. Tap your order into your phone, walk in and pick up your beverage. It is paid for and you skip the line. To some operators, I’ll bet this [...]
A sponsored link from Starbucks Frappuccino appeared in my Facebook feed this morning. It announces a new Frappuccino flavor, S'mores. I won't debate the choice of flavor. I understand the challenge the Starbucks beverage team has, trying to comp their numbers year over [...]
How Can a Marketer Design and Implement a Great In-Store Marketing Program when Operations Demand a Clutter-Free Store?
POINT: Paul Williams The secret to clutter-free in-store programs is discipline. The discipline to say No. As a marketer at Starbucks we were responsible for building in-store programs. Our first step was to take a look at the inventory of products [...]
POINT: John MooreTo me, a “brand promise” is what customers expect to experience with a business. Anytime a business delivers something different, it breaks its “brand promise” with customers. […]
Starbucks Coffee Company on Monday the 17th of May in the year 2010 has "jumped the whale."* Starbucks announced today they will start offering Starbucks Natural Fusions, flavored coffee beans in grocery stores. For those of you who remember when Starbucks [...]
On Wednesday May 12th, Seattle's Best Coffee, announced the beginning of their "brand transformation" with a new logo that (as they put it) matches their "optimist outlook and simplified approach to great coffee experiences." Over the next months and years, they [...]