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How Can a Marketer Design and Implement a Great In-Store Marketing Program when Operations Demand a Clutter-Free Store?

2013-08-14T10:26:25-04:00Categories: Crackerjack Marketer, SandBlog|Tags: , , , , |

POINT: Paul Williams The secret to clutter-free in-store programs is discipline. The discipline to say No. As a marketer at Starbucks we were responsible for building in-store programs. Our first step was to take a look at the inventory of products [...]

Seattle’s Best Coffee Announces Cart, But Where’s The Horse?

2010-05-14T17:39:24-04:00Categories: SandBlog|Tags: , , , , , , , , |

On Wednesday May 12th, Seattle's Best Coffee, announced the beginning of their "brand transformation" with a new logo that (as they put it) matches their "optimist outlook and simplified approach to great coffee experiences." Over the next months and years, they [...]