John Moore and I, two former Starbucks marketers, are offering recommendations to Starbucks in response to chairman Howard Schultz’s email. from 2007. We are examining his third challenge to the team: Loss of Store Soul "Clearly we have had to streamline store [...]
John Moore and I, two former Starbucks marketers, are offering recommendations to Starbucks in response to chairman Howard Schultz’s 2007 email. We are examining the second challenge to the team: Loss of Coffee Aroma “I believe we overlooked the cause and the [...]
On 23 February 2007 an e-mail, from Starbucks Coffee chairman Howard Schultz to his senior leadership team, was leaked and posted on the internet. In the note, Howard outlined key issues leading to possible "commoditization of the Starbucks brand." This is [...]
Last week an e-mail, from Starbucks Coffee chairman Howard Schultz to his senior leadership team, was leaked and posted on the internet. In the note Howard outlines to his senior leadership team key issues leading to "commoditization of the brand." Howard's [...]
Take a look at this two-minute video featuring Dub Hay - the head of Starbucks coffee team - talking briefly about Starbucks coffee purchasing practices... This is in response, among other things, to the recent trademark issues in Ethiopia. Long story [...]
The holiday promotion has launched at Starbucks... marked with a coordinated effort... the ringing of the market bell on Wall St., in NYC, baristas handing out more than 8,000 “acts of cheer” from complimentary subway MetroCards, free New York Times, bags [...]
In a previous post about Coke BlaK and coffee soda, I mentioned that johnmoore (from Brand Autopsy) and I split a bottle of Starbucks Mazagran coffee soda in January of 2003. This was just before John left Starbucks to go work [...]
My original plans for an Idea Sandbox location included a place in Seattle for people to come to brainstorm... A Disneyland for creative thinking... a three-roomed brainstorming theme park. You could book themed rooms... a mad inventor's lab (complete with bubbling [...]
Starbucks is again promoting its Christmastime hero - the red cup. Or, as we marketers would describe it... "Starbucks is leveraging the red cup to maximize its exposure." The arrival of the red cup in November signals the beginning of the [...]
