To help make an idea great, it has got to have a “why” attached to it (the justification) and a “how” to make it possible (the logistics). Sometimes, when brainstorming, people become attached to certain ideas. Or maybe there is an [...]
POINT: Paul Williams First, it is most important to remember that social media tools are tactics that support a word of mouth marketing strategy. So much excitement lately, how easily companies and customers can directly connect to each other, we forget [...]
I hope your week is off to a great start. I thought you might like to read two recent interviews featuring Idea Sandbox and our approach to creativity and problem solving. They were conducted just a few weeks ago. I hope [...]
The three secrets to being more innovative and hosting better meetings are to... involve the right PEOPLE, choose and use the right PROCESS, and hold your meeting in the right PLACE. 99% of the time, hosting your meeting at your offices [...]
You’re in your neighborhood bookstore looking for a title about "social media." Do you immediately buy the first book you see, on the first shelf of the business section? Probably not. You visit a new restaurant for a tasty dinner, do [...]
Ideas have been getting a bad rap lately. Some say the lack of innovation within organizations isn't because of a lack of ideas, rather a lack of action. There are too many ideas and not enough implementors. But, ideas need champions [...]
Most brainstorm sessions start with the meeting lead proclaiming, “Okay guys… think out of the box and remember, there are no bad ideas!” We say “there are no bad ideas” before we brainstorm the same way we say “bless you” after someone [...]
How something is presented has an effect on how it is received. Rocket science!? No, it is common sense. Yet, we sometimes neglect the subtleties of presentation and persuasion... especially when we are excited about an idea or innovation. So many [...]
Thomas Jefferson was a very remarkable man who started learning very early in life and never stopped. At 5, began studying under his cousin's tutor. At 9, studied Latin, Greek and French. At 14, studied classical literature and additional languages. At [...]