The lead at your last brainstorm session probably preambled with something like this:"Remember team, there is no such things as a bad idea in brainstorming. And there are no boundaries. Let the sky be the limit!" They were correct. Yet, the [...]
Successfully doing something that has never been done before (innovating) is sort of like shooting an arrow at a target while blindfolded. You know where you want to go but until you draw back on the bow string and launch, you [...]
"There's nothing worse than bad coffee brewed properly." That's a quote by Tim Kern. He was a coffee guru at Starbucks Coffee. A long-time employee who was caught a the lay-off sweep a couple of years ago. The artwork is from [...]
A great quote found Roger von Oech's book, ""A Whack on the Side of the Head" reads as follows... "Discovery consists of looking at the same thing as everyone elseand thinking something different. The quote is attributed to the Nobel prize [...]
For the 2008 Beijing Olympic Games, China wanted to ensure rain storms took place where and when they want them to... That did NOT include the opening ceremony. So, the Weather Modification Department in China seeded approaching clouds with activators to [...]
Thought you'd like to see this sketch I found in my picture folder. It's a simple (if not silly) way to plot how, during the brainstorming process, there is shift up and down between gathering many ideas to narrowing to fewer [...]
John Moore, the marketing medic at Brand Autopsy, has written another book that offers succinct marketing and branding advice inspired by working at Starbucks Coffee Company. It is called: Tough Love: Scripting the Drive, Drama, and Decline Of Galaxy Coffee." Although... [...]
Imagineer Jargon: "Weenie"The Imagineer Term Weenie - Walt Disney's playful term for a visual element that could be used to draw people into and around a space. According to Disney Imagineers, a weenie is big enough to be seen from a [...]
Remember as a child - or perhaps you have a child at home - when asking one question, it often leads to a string of additional questions? How come? Why? Why is that? This is simply a way of of trying [...]
Did you see the article last week in USA Today about the teacher who is selling ads on tests to make money to afford to make copies? Tom Farber, a calculus teacher at Rancho Bernardo High School in San Diego, California [...]
