Champion Ideas: Built-In Beats Bought-In
You and your team - after a few meetings and many hours - have the plan all figured out. Excellent! Now, you just need to share it and get buy in from the other departments who will help carry it out. [...]
What Makes A Creative Director A Great Leader?
In speaking with a friend about the Creative Director role at their agency, we exchanged ideas about what makes a Creative Director. I made some notes for her and thought you'd like to see them... The ideas go beyond that of [...]
Solving Problems: First Get Your Brand Bearings
At times, has your company or team ever felt lost at sea? I recently built an exercise for a company that was ready to grow... and while they had goals in mind - a destination - they weren't sure where they [...]
Good Presentation Should Only Be Susceptible To Only One Interpretation
You may have already heard this story in a project management or team-building session. It is told today as several people blindfolded... each standing at a different part of (but not knowing it is) an elephant. From their micro perspective each [...]
Ideas Are Parasites
What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient, highly contagious. Once an idea has taken hold in the brain it's almost impossible to eradicate. An idea that is fully formed, fully understood... that sticks! [...]
Making Decisions With A Coin Toss
While it may be a nice way to choose who gets the last cupcake or which side of the field your team starts on, the coin flip can seem like a pretty flimsy way to make important decisions. But, what do [...]
Next Presentation, Take Your Audience On A Hero’s Journey
A worker ventures forth from their common cube, into the conference room and your wonderful presentation. They are in wonder as you share how they can defeat the challenges the company faces. A decisive victory is won. Now a hero, they [...]
How To Become A Really Good Marketer, A CrackerJack Marketer…
Not too long ago... In a business galaxy not too far away... John Moore and I were retail marketing managers at Starbucks Coffee. Our hands were always dirty, working in the trenches designing and implementing marketing programs to acquire new [...]
Innovation: The Seven People Who Need To Be Involved In Your Meetings
Meetings. We have too many of them. Many Most aren't productive. They are a necessary evil. But they don't necessarily have to be evil... There are all sorts of strategies when hosting meetings. If you keep them small, you'll encounter less [...]
Brainstorming Studios: Redefining Meeting Space (Literally)
Our current options for great places to hold meetings are minute compared to the number of important out-of-office meetings we conduct. While there are a handful of creatively crafted locations in the United States, our overwhelming options are hotel meeting rooms [...]