Once in a while you come across a business that "gets it." They just get how to make their customers happy. They cut through the red tape and bullroar because it just makes sense to put people first. A remarkable example [...]
Do you know how well your business compares to your competition? More specifically, when it comes to how well you deliver Customer Service and Product & Service Offerings; how comparatively innovative you are? Also, beyond your competition, how do you compare [...]
Today's the final day of the virtual book tour for Converge: Transforming Business at the Intersection of Marketing and Technology by Bob Lord and Ray Velez. On Monday... Ray Velez expanded upon the major themes from the book over at Scott [...]
To help make an idea great, it has got to have a “why” attached to it (the justification) and a “how” to make it possible (the logistics). Sometimes, when brainstorming, people become attached to certain ideas. Or maybe there is an [...]
Last Updated on 21 August 2013
POINT: Paul Williams “It’s not about customers being loyal to you. It’s about you being loyal to customers. You earn loyalty by giving it.” I love that quote from from “Managing the Customer Experience” [...]
Last Updated on 7 July 2021
POINT: Paul Williams The secret to clutter-free in-store programs is discipline. The discipline to say No. As a marketer at Starbucks we were responsible for building in-store programs. Our first step was to take a [...]
We are all in a hurry with our businesses. We all want results immediately. Because of this, we often act immediately without taking the time to think-up alternate ideas or think thru the implications of what are about to do. Something [...]
Last Updated on 30 July 2013
POINT: John MooreWow! That’s a meaty question. Let’s simplify this and focus on the importance of communicating to two audiences to make a retail marketing promotion successful. One of the biggest lessons I learned from [...]
POINT: John MoorePublic Relations plays a role in marketing efforts as it relates to awareness, influence, and credibility. Let’s be clear, for the most part, retail brands view Public Relations as Media Relations. Brands seek to use traditional media (print, television, [...]