Your Elevator Pitch
Sand for Your Inbox February 2007 Ever sat next to a potential client or employer on an airplane flight and wished you had a quick pitch prepared? Ever been at a loss for the right words while riding the company elevator? [...]
Making Meaning to Customers, Employees
It is important to be reach and connect with customers and employees in a way that is meaningful... In a way that matters to them... Idea Sandbox talks a lot about meaningful marketing, but what IS IT that people find meaningful? [...]
Experiential Marketing: 100 Years Ago
In the late 1800s, in a time when lack of clean water and sanitation was causing epidemics, a local chemical maker in Vienna, Austria needed a publicity stunt to let the public know how well his products worked. He purchased two [...]
Elevator Pitch: YOUR TV Show Opening Narration
It's important to have an "elevator speech." A 30-second summary of what you're working on to tell the boss... When meeting new people, a quick way to summarize the value of your company and what you do. It can be challenging [...]
New Year’s Resolution: ‘Comp Yourself’
Happy New Year! It's resolution season. How do you avoid the let-down, after you have enthusiastically created resolutions for a new year, starting with a clean slate, and by February you've stopped working at them? Here is a New Year's Resolution... [...]
Qualities of a Good Leader
How are you performing as a leader? The January issue of Harvard Business Review (HBR) magazine is chock full of great leadership advice. One article that especially stands out is "The Tests of a Leader: What to Ask the Person in [...]
How to Be Different: “Create A Contagion”
The crux of Guy Kawasaki's book "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything" is about turning ideas into action! In chapter 9, "The Art of Branding," Guy offers advice on how to create a remarkable [...]
Periodic Table of Visualization Methods
Ever have information you need to present but just don't know how to organize it? Knowing a picture is worth a thousand words - something visual would be just the trick. Get inspired by the Periodic Table of Visual Methods on [...]
New Year’s Resolution That’ll Stick – Inbox Sand, Jan. ’07
Happy New Year! Looking for a New Year's Resolution you may be able to sustain for the year... or for at least a few months? This month I offer a practical and stick-to-able New Year's Resolution that you just may adopt [...]