Are you as impressed as I am about the attention the Simpsons movie is getting? They've done a great job promoting it. The best tactic was the transformation of 7-Eleven locations into Kwik-E-Marts. These are the convenience stores in the cartoon [...]
Are you still looking for easy-to-approach process for coming up with ideas and problem solving? Do you still not feel you are "good" at being creative? Sam Harrison's book Zing!: Five Steps and 101 Tips for Creativity on Command offers simple, [...]
How do you break your company or product away from the pack of sameness? Welcome to the first in a series of guides highlighting techniques marketing experts suggest to be different and build awareness... Here are some thoughts by Tom Peters... [...]
A friend of mine, Virginia Miracle (great name, huh?) is the Director of Word of Mouth (great title, huh?) at Brains on Fire - a naming and identity company based in Greenville, SC. They "help companies build and sustain excitement about [...]
