I found early in my career that being good at marketing wasn't as important as being perceived as being good at marketing. Unfortunately, like most trades, being 'good' at it involves slinging around the industry jargon. Later in my career, when [...]
MOO.com is a printing company that offers mini-sized personalized cards. They have a connection with Flickr which allows you to use Flickr images on your MiniCards. I excitedly opened the package of MiniCards I created a couple of weeks ago. Below [...]
The holiday promotion has launched at Starbucks... marked with a coordinated effort... the ringing of the market bell on Wall St., in NYC, baristas handing out more than 8,000 “acts of cheer” from complimentary subway MetroCards, free New York Times, bags [...]
All this month Washington DC-based classical radio station WGMS has been celebrating "Bachtoberfest." All during the month of October, when the station plays a Bach composition, listeners can call and win prizes. Maybe they'll do this again next year. After all, [...]
A friend of mine, Virginia Miracle (great name, huh?) is the Director of Word of Mouth (great title, huh?) at Brains on Fire - a naming and identity company based in Greenville, SC. They "help companies build and sustain excitement about [...]
If you're like me... being tired = becoming cranky (or is it 'hangry?') and low energy = low ideas. Avoid being tired and low energy with the collection of practical and realistic ways to help restore and maintain your energy level. [...]
Let's say ye be a shipbuilder fer swashbucklers an' ye want t' stay innovative. As ye watch th' trends ye notice that yer competitor pirate shipbuilders be addin' larger cannons t' the'r ships t' aid th' swashbucklers. Swashbucklers seem t' need [...]
When it comes to curiosity and creative problem solving, kids have the process down pat. They are expert problem solvers. (Only a kid can transform an oversized box into a lunar lander!) Having this imagination around the office can be pretty [...]
Traveling offers a perfect opportunity for creative inspiration. Experiencing out-of-the-ordinary sites, sounds, tastes, people, and culture helps stimulate out-of-the-ordinary thinking and ideas. Get the Inside Scoop Before you leave for your destination, consult insider/underground guides for the places you are visiting. [...]
Often what we identify as a problem or opportunity isn’t the true problem. At times our focus may be too narrow preventing us from solving the larger issue causing the problem. Let’s imagine we operate a specialty wine, cheese, and bread [...]
