Are you looking for a web designer? There are a million of them out there... How do you choose? While Max Design didn't design my site,* I can vouch for their passion for design. Russ Weakley of Max Design helped me [...]
Some weeks ago, I shared a decision making method that utilized a Two-By-Two Diagram to rank/filter ideas using two key parameters. While I received positive feedback, I was asked what to use when you need to rank/filter ideas that involve more [...]
H. Allen Durkee and Fred L. Mower purchased the recipe for Marshmallow Fluff for $500* in 1917... and I'm glad they did. Durkee-Mower Inc has making Fluff in Lynn, Massachusetts ever since. What? You don't know what Fluff is? It is [...]
In June, I posted an article called How To Create The Perfect (Brain) Storm. I shared the perspective that a great brainstorm or strategy session... heck ANY great meeting... is a combination of the right people, the right process, at the [...]
Unity promotes cohesiveness. Variety creates interest. A business lesson taken from classical music. Ultimately, all composition comes down to a balance between unity and variety. Too much unity, too much of the same thing, leads to boredom. But, too much variety [...]
Look under your desk at the clutter of power cords... from your CPU, monitor, speakers, perhaps a printer... I'll bet, just like under my desk, it is a mess. A tangle of cords. But that's just how it is, right? Well, [...]
Wouldn't it be great if there were a build-a-brand kit that provided all the pieces necessary to construct the perfect business? You could have it delivered to the office just like a cabinet from IKEA. The flat carton would contain the [...]
So you are... ...A marketer. ...A sales person. ...A blogger. ...A [_ _ _ _ _ _ _]. But is that settling? Why be A, when you could be... ...THE marketer? ...THE sales person? ...THE blogger? ...THE [_ _ _ _ [...]
Innovative ideas - the kind that can transform your company - are inadvertently being demolished. When first presented, many ideas meet wrecking-ball comments such as... "How's that going to work?" "Good luck getting that done!" "We don't have time for something [...]
"If you can successfully promote sloppy joe sandwiches, you can perform marketing for anything!" That was my motto, early in my career, as marketing director for a food service company. We were hired to manage the school district's food program. The [...]
