How to Be Different: Offer “Dramatic Difference”

Not just different, but dramatically different is what Doug Hall prescribes... Who: Doug Hall Inventor, author, consultant, and recent judge on the ABC television network show "American Inventor." What: "Dramatic Difference" What is it?: Your job is to create a MONOPOLY. [...]

How to Be Different: Offer “Dramatic Difference”

How to Be Different: Create “Wow!”

How do you break your company or product away from the pack of sameness? Welcome to the first in a series of guides highlighting techniques marketing experts suggest to be different and build awareness... Here are some thoughts by Tom Peters... [...]

How to Be Different: Create “Wow!”

Create Awareness by Being Very Different

Many of us are charged with the job of building awareness of our brand, company, product, and/or ourselves. The best minds in business agree, to get noticed you need to be different. Not just slightly, but very different... Tom Peters writes [...]

Create Awareness by Being Very Different
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