Be THE, not A
So you are... ...A marketer. ...A sales person. ...A blogger. ...A [_ _ _ _ _ _ _]. But is that settling? Why be A, when you could be... ...THE marketer? ...THE sales person? ...THE blogger? ...THE [_ _ _ _ [...]
So you are... ...A marketer. ...A sales person. ...A blogger. ...A [_ _ _ _ _ _ _]. But is that settling? Why be A, when you could be... ...THE marketer? ...THE sales person? ...THE blogger? ...THE [_ _ _ _ [...]
Innovative ideas - the kind that can transform your company - are inadvertently being demolished. When first presented, many ideas meet wrecking-ball comments such as... "How's that going to work?" "Good luck getting that done!" "We don't have time for something [...]
"If you can successfully promote sloppy joe sandwiches, you can perform marketing for anything!" That was my motto, early in my career, as marketing director for a food service company. We were hired to manage the school district's food program. The [...]
Some call it a matrix, others a two-by-two diagram. I call 'em awesome. Two-by-twos allow you to plot complex information in a matter that allows you not only to see the relationship between two things, but also to make better judgments [...]
The first and best tip I can offer to anyone wanting to be more creative and innovative is to start carrying an Idea Journal... Something to write your ideas on 24 hours a day, seven days a week. This could take [...]
For lunch today, I popped into Maoz Vegetarian restaurant for falafel. It's really good. (Seth Godin raves about the place - calls it the best falafel in the world!) They serve fresh hot falafel, on warm pita bread, with delicious hummus, [...]
The "Palace of Light" is the original Shredded Wheat factory and the boss, Frank Druffel, is keeping the 'no' in Innovation. Post Cereals has a created a series of videos celebrating the fact they haven't messed with their product since 1892... [...]
I love tools that are simple to use, easy to learn, but offer profound impact. The performance chart is one of those tools. They consists of a group of continua (left-to-right axis) where you plot "where you are" versus "where you [...]
This past weekend I visited Disneyland Paris. [Fig. 1 - Sleeping Beauty Castle]In addition to themepark attractions and constant entertainment while browsing the merchandise/souvenir stores... among the mugs, hats, and shirts I came across the display pictured below... [Fig. [...]